During the construction stage we used a digital camcorder and a tri-pod to shoot our video, we used many different camera techniques for example handheld, panning and zoom. Also we used different camera angles to show a wide variation, we used: low angle shots, mid shots, extreme close ups, long shots, and many different location shots. The tri-pod came in useful when filming because we could keep the camera steady when it needed to be and zoom in more slowly and effectively, the tri-pod was also used to show different heights and angles.
When we had finished filming we used Final Cut Pro to edit. Firstly we uploaded our footage onto the Apple Mac computer and deleted all the shots we didn't need, then we created a simple timeline where we uploaded the soundtrack and got our footage we wanted to use on there.
When the timeline was complete we used the razor to cut out bits of shots and move them to other places, this created a jump cut which was used throughout our video.
We also cut the shots to match the beat of the soundtrack which gave the video a quick pace and was much more dramatic. We also changed the colour of some shots to black and white and sped up the scene of people walking past to make it look like time was going quicker. When we had finished cutting our shots we added different transactions to smooth the process, when we had done this everything was completed.
When we were researching which song and type of genre to do we used the Internet to gain information about the song 'where is the love', the information we found was very useful because we understood what the lyrics were all about. We also used the Internet to find another song which was similar to ours, eventually we came across a Bon Jovi song which had a similar meaning and a similar video. These two songs put together helped us create an idea about what our video was going to be about and how we would portray the emotions of the song through the use of the video. You Tube was also used in our research stage, we used You Tube to investigate music videos in more depth, this helped us to chose our genre and how to show the genre in the video, through the use of clothing etc.
During the planning stage we made a shooting schedule on word processor which each member of our team had a copy of. The shooting schedule was colour coded to show the different locations and times of filming, this helped us to become more organised which was a massive help.
We also used technologies in the evaluation phase, we used Photo-Shop, a professional picture editing program to edit and create images. This program was key to evaluation phases as it allowed us to work much more quickly than we could have on other programs because of the huge amount of features Photo-Shop has and its relative ease to use. The technology used at this point had a huge effect on our project because of its importance in the project. we also used the internet at this point to get fonts etc the computer/software didn't have. We found this using Google and helped us give our digipack a more professional look.
Finally when coming across the planning stage we used an on-line blog which our team created, on the blog we used pictures, videos and links. We also used Word Processor to edit our writing before uploading it to the blog. The blog was used to show our evaluation in a more technical way.
Wednesday, 5 January 2011
detailed analysis of your completed music video...
We chose the song 'where is the love?' our video starts of with a few shots which include few snaps of the church and the statues in the church of Jesus and marry the reason we done this was because we had to create a connection between love and religion..... straight after this shot theres a shot where theres three of us me Louise Mubashir and dale walking towards the camera with a sighn bored saying; ''where is the love?'' this shot was bassically show our ..... later on in the video there is also another part of the video where we filmed in the church this was also the same reason but this time the lyrics also included religion for example: ''Father Father Father help us
Send some guidance from above
Cause people got me got me questioning
Where is the love?''
In the next scene theres also another scene where dales standing at the alter singing as if he is preaching this also has the same purpose which is the connection between love and religion....... this scene was set out to look like we were preaching........ our whole music video comes back to religion for example we come back to the church after every few seconds we have shot where we show a the church the church building from the exterior....... later in the music video we have a shot of a store sellin fruit and vegetable we used this so that we could show a few urban areas....... we also
Send some guidance from above
Cause people got me got me questioning
Where is the love?''
In the next scene theres also another scene where dales standing at the alter singing as if he is preaching this also has the same purpose which is the connection between love and religion....... this scene was set out to look like we were preaching........ our whole music video comes back to religion for example we come back to the church after every few seconds we have shot where we show a the church the church building from the exterior....... later in the music video we have a shot of a store sellin fruit and vegetable we used this so that we could show a few urban areas....... we also
How effective is the combination of your main product and ancillary texts?
The CD cover, magazine advert and the music video are all purposely similar. The pictures on the CD cover and magazine advert include the church setting, which is also used as a scene in the music video. The CD cover has a painting of God in the background, this compliments the video because when we chose the song 'where is the love' we had the idea that God represents the idea of 'love'; so by using the painting of God on the CD cover connects with our portray of 'love throughout the video. The poster also has an effect with gives an urban look to it, this is similar to our video because our video is urban themed through the use of shooting in the city of Manchester, we wanted to carry this urban theme throughout all pieces of work and we achieved this.
When designing the poster and the CD cover we kept our target audience in mind because this is who we wish to market to. We did this by a use of bright colours, big text and uses of effects. We thought this would attract our audience by expressing the genre through the poster and the use of the images used on the poster. The main image was the church window, the reason for using the church window in the CD cover was to express the bright attractive colours which will attract the young teenagers from the ages of 15-25, which is our target audience. Our aim is to sell our main product in main stream music industries for example itunes and hmv, we hope to achieve this through the use of our marketing strategies- our CD cover, the poster and the music video. the main link between our music video and the ancillary texts is the connection of religion with love, this will also be an attraction to our target audience and the genre we portray which is used in our ancillary texts as well as our music video.
When designing the poster and the CD cover we kept our target audience in mind because this is who we wish to market to. We did this by a use of bright colours, big text and uses of effects. We thought this would attract our audience by expressing the genre through the poster and the use of the images used on the poster. The main image was the church window, the reason for using the church window in the CD cover was to express the bright attractive colours which will attract the young teenagers from the ages of 15-25, which is our target audience. Our aim is to sell our main product in main stream music industries for example itunes and hmv, we hope to achieve this through the use of our marketing strategies- our CD cover, the poster and the music video. the main link between our music video and the ancillary texts is the connection of religion with love, this will also be an attraction to our target audience and the genre we portray which is used in our ancillary texts as well as our music video.
What have you learned from your audience feedback?
We shown our video to 10 people, we asked them to say what they thought about our video as a whole, and what were the best and worst parts in our video.
The majority of people thought our video was very effective in showing diversity among people. They said we portrayed this diversity by using many different locations. Everyone liked the fast pace of our video and the use of black and white, when the lyrics were negative. Some people said they liked the scene in the church because the lyrics were asking for Gods help- 'Father Father help us send some guidance from above', and they felt this scene was set out to look like we were preaching and that we showed it very well.
Before we had completely finished our video we asked our audience to state what they thought the best and worst parts were with our video.
We came to the conclusion that their favourite part was the beginning because the scene of us walking down the alley cuts to the sound of the beat which gives a very edgy feel the the video.
We also found out that the worst thing about the video was that we didn't have enough location shots, we only had three and that seemed very repetitive. We took this into consideration and decided to go out and get more location shots to make it less repetitive. After editing the new location shots into our video we shown our finished product to the same audience and they thought that it was much better.
We also asked our test audience if they thought it would appeal to our target audience (15-25) and they found that it is the right kind of music video which would attract their attention. Our test audience are of the ages 17 and 18, and they were engaged with the video the whole time and were able to connect themselves to the video. This information was very useful to us because we wanted the public to share similarities with our video and their lifestyle.
The majority of people thought our video was very effective in showing diversity among people. They said we portrayed this diversity by using many different locations. Everyone liked the fast pace of our video and the use of black and white, when the lyrics were negative. Some people said they liked the scene in the church because the lyrics were asking for Gods help- 'Father Father help us send some guidance from above', and they felt this scene was set out to look like we were preaching and that we showed it very well.
Before we had completely finished our video we asked our audience to state what they thought the best and worst parts were with our video.
We came to the conclusion that their favourite part was the beginning because the scene of us walking down the alley cuts to the sound of the beat which gives a very edgy feel the the video.
We also found out that the worst thing about the video was that we didn't have enough location shots, we only had three and that seemed very repetitive. We took this into consideration and decided to go out and get more location shots to make it less repetitive. After editing the new location shots into our video we shown our finished product to the same audience and they thought that it was much better.
We also asked our test audience if they thought it would appeal to our target audience (15-25) and they found that it is the right kind of music video which would attract their attention. Our test audience are of the ages 17 and 18, and they were engaged with the video the whole time and were able to connect themselves to the video. This information was very useful to us because we wanted the public to share similarities with our video and their lifestyle.
Thursday, 9 December 2010
Analysis of CD cover and Magazine poster
CD cover:
Our CD cover links into our theme of love with it displaying a painting of Jesus. Most religions have a strong relation with love and how it is important to love every person and creature and this fits into our song choice well with on of our verse and choruses being filmed within a Church. The effects used on the painting using Photo-Shop modernises it and brings it in with the urban/modern art theme that is popular today. The fonts used differ on the album with a simple font used to show the albums songs and term and conditions this is to make it easier to read. The other font used is a more classy font and links in well with the religion theme with it being a more dated style of writing. Overall, I think the album cover is well done it has all the basic features of an album cover being used and it has a link with our song.
Magazine Poster:
Our Poster links in with our album cover with a Church being used again but this time we use the stain glass effect with a silhouette of Louise at the bottom of it. We also used a Photo Shop effect on it with it being more traditional effect on it but using modern day urban colours to link it in to our song. We used the same texts as on the CD cover but positioned them slightly differently with the download information being placed in the bottom right corner and the song information being in the top left corner. We changed the colour of the text to help it stand out more on the dark background and also to make it more eye catching because this is key to advertising to make it catch the buyers eye and tempt them into buying or downloading the song or album.
Our CD cover links into our theme of love with it displaying a painting of Jesus. Most religions have a strong relation with love and how it is important to love every person and creature and this fits into our song choice well with on of our verse and choruses being filmed within a Church. The effects used on the painting using Photo-Shop modernises it and brings it in with the urban/modern art theme that is popular today. The fonts used differ on the album with a simple font used to show the albums songs and term and conditions this is to make it easier to read. The other font used is a more classy font and links in well with the religion theme with it being a more dated style of writing. Overall, I think the album cover is well done it has all the basic features of an album cover being used and it has a link with our song.
Magazine Poster:
Our Poster links in with our album cover with a Church being used again but this time we use the stain glass effect with a silhouette of Louise at the bottom of it. We also used a Photo Shop effect on it with it being more traditional effect on it but using modern day urban colours to link it in to our song. We used the same texts as on the CD cover but positioned them slightly differently with the download information being placed in the bottom right corner and the song information being in the top left corner. We changed the colour of the text to help it stand out more on the dark background and also to make it more eye catching because this is key to advertising to make it catch the buyers eye and tempt them into buying or downloading the song or album.
Wednesday, 8 December 2010
we are looking to produce the digi-pack over December with it being created on Photoshop. We plan to do this over a 2 week period.
We intend to spend 5 days on filming the video, we believe this a reasonable amount as not much traveling time is required. The majority of time we will be editing as this takes up more time than actually filming. For post-production we are looking to spend roughly 10 full working days on completing the whole piece. This will include doing the blogs and completing the CD cover and posters, as members in our group will be delegated different tasks.Our shooting schedule is:
: Thursday 14th October 2:00pm - 4:00pm
: Monday 18th October 9:00am - 11:30am
: Sunday 24th October 2:00pm - 4:00pm
: Wednesday 27th October 12:00am - 3:00pm
: Monday 1st November 9:00am - 11:40am
From November to Decemeber we plan to edit our work using FinalCut pro on the Apple Macs.
Monday, 6 December 2010
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The music video that inspired us the most was Bon Jovi's Have a Nice Day. This video which we mentioned earlier in the blog, shows city life today at its most busiest displaying the constant urgency and speed that life moves at today. This shows that we have created a bridge between our research and our music video.
One music video which was a large inspiration for our video was 'Pass Out' by Tinie Tempah. We used a shot which represents the inspiration. This shot is located in the middle-end of the song where Bash steps back into the dark. There is a similar shot in the Tinie Tempah video. We used this shot as we felt it went well with cut rate of the 'Bonkers' song and fit the theme of our video nicely. The shot was used as the low-key lighting, which worked well in Pass Out, was also very effective at creating a mysterious and intimidating character in our video.
We also use camera angles that be significantly used in the common day music video with dark and bright lighting being used constantly like the Pass Out music video where Tinie Tempah quickly move from dark light to brighter light etc like we have with bright city shots and dark alley-way shots.
The relation between our music video and the lyrics is clearly evident through out. Bash lip syncs the words for the majority of the video as we feel this is important to maintain consumer interest, rather than just having a song playing over a video which hardly relates to the video. We also used hand actions and body language to represent the lyrics. This is done simultaneously with the miming of the lyrics. We use displays of the city to raise the question where is the love? Showing people walking through the city centre (Market street) without them stopping to notice what was going on around them. The back alleys and tunnels used show the dark side of urban living with griffati and crime hiding in between the cracks of city life. This is mainly showed in the second verse where Dale is a street beggar, who is holding a sign asking Where is the Love? and yet everyone who walks past ignores him therefore ignoring the love. Religion is symbolised as being linked to the love in our music video with a clip of Dale and Louise singing in the church is an almost preaching stance which the song is trying to do it is like a modern day hymn.
One music video which was a large inspiration for our video was 'Pass Out' by Tinie Tempah. We used a shot which represents the inspiration. This shot is located in the middle-end of the song where Bash steps back into the dark. There is a similar shot in the Tinie Tempah video. We used this shot as we felt it went well with cut rate of the 'Bonkers' song and fit the theme of our video nicely. The shot was used as the low-key lighting, which worked well in Pass Out, was also very effective at creating a mysterious and intimidating character in our video.
We also use camera angles that be significantly used in the common day music video with dark and bright lighting being used constantly like the Pass Out music video where Tinie Tempah quickly move from dark light to brighter light etc like we have with bright city shots and dark alley-way shots.
The relation between our music video and the lyrics is clearly evident through out. Bash lip syncs the words for the majority of the video as we feel this is important to maintain consumer interest, rather than just having a song playing over a video which hardly relates to the video. We also used hand actions and body language to represent the lyrics. This is done simultaneously with the miming of the lyrics. We use displays of the city to raise the question where is the love? Showing people walking through the city centre (Market street) without them stopping to notice what was going on around them. The back alleys and tunnels used show the dark side of urban living with griffati and crime hiding in between the cracks of city life. This is mainly showed in the second verse where Dale is a street beggar, who is holding a sign asking Where is the Love? and yet everyone who walks past ignores him therefore ignoring the love. Religion is symbolised as being linked to the love in our music video with a clip of Dale and Louise singing in the church is an almost preaching stance which the song is trying to do it is like a modern day hymn.
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