In what ways does your media product use, develop or challenge forms and conventions of real media products?

The music video that inspired us the most was Bon Jovi's Have a Nice Day. This video which we mentioned earlier in the blog, shows city life today at its most busiest displaying the constant urgency and speed that life moves at today. This shows that we have created a bridge between our research and our music video.

One music video which was a large inspiration for our video was 'Pass Out' by Tinie Tempah. We used a shot which represents the inspiration. This shot is located in the middle-end of the song where Bash steps back into the dark. There is a similar shot in the Tinie Tempah video. We used this shot as we felt it went well with cut rate of the 'Bonkers' song and fit the theme of our video nicely. The shot was used as the low-key lighting, which worked well in Pass Out, was also very effective at creating a mysterious and intimidating character in our video.

We also use camera angles that be significantly used in the common day music video with dark and bright lighting being used constantly like the Pass Out music video where Tinie Tempah quickly move from dark light to brighter light etc like we have with bright city shots and dark alley-way shots.

The relation between our music video and the lyrics is clearly evident through out. Bash lip syncs the words for the majority of the video as we feel this is important to maintain consumer interest, rather than just having a song playing over a video which hardly relates to the video. We also used hand actions and body language to represent the lyrics. This is done simultaneously with the miming of the lyrics. We use displays of the city to raise the question where is the love? Showing people walking through the city centre (Market street) without them stopping to notice what was going on around them. The back alleys and tunnels used show the dark side of urban living with griffati and crime hiding in between the cracks of city life. This is mainly showed in the second verse where Dale is a street beggar, who is holding a sign asking Where is the Love? and yet everyone who walks past ignores him therefore ignoring the love. Religion is symbolised as being linked to the love in our music video with a clip of Dale and Louise singing in the church is an almost preaching stance which the song is trying to do it is like a modern day hymn.