What have you learned from your audience feedback?

We shown our video to 10 people, we asked them to say what they thought about our video as a whole, and what were the best and worst parts in our video.
The majority of people thought our video was very effective in showing diversity among people. They said we portrayed this diversity by using many different locations. Everyone liked the fast pace of our video and the use of black and white, when the lyrics were negative. Some people said they liked the scene in the church because the lyrics were asking for Gods help- 'Father Father help us send some guidance from above', and they felt this scene was set out to look like we were preaching and that we showed it very well.

Before we had completely finished our video we asked our audience to state what they thought the best and worst parts were with our video.
We came to the conclusion that their favourite part was the beginning because the scene of us walking down the alley cuts to the sound of the beat which gives a very edgy feel the the video.
We also found out that the worst thing about the video was that we didn't have enough location shots, we only had three and that seemed very repetitive. We took this into consideration and decided to go out and get more location shots to make it less repetitive. After editing the new location shots into our video we shown our finished product to the same audience and they thought that it was much better.

We also asked our test audience if they thought it would appeal to our target audience (15-25) and they found that it is the right kind of music video which would attract their attention. Our test audience are of the ages 17 and 18, and they were engaged with the video the whole time and were able to connect themselves to the video. This information was very useful to us because we wanted the public to share similarities with our video and their lifestyle.