During the construction stage we used a digital camcorder and a tri-pod to shoot our video, we used many different camera techniques for example handheld, panning and zoom. Also we used different camera angles to show a wide variation, we used: low angle shots, mid shots, extreme close ups, long shots, and many different location shots. The tri-pod came in useful when filming because we could keep the camera steady when it needed to be and zoom in more slowly and effectively, the tri-pod was also used to show different heights and angles.
When we had finished filming we used Final Cut Pro to edit. Firstly we uploaded our footage onto the Apple Mac computer and deleted all the shots we didn't need, then we created a simple timeline where we uploaded the soundtrack and got our footage we wanted to use on there.
When the timeline was complete we used the razor to cut out bits of shots and move them to other places, this created a jump cut which was used throughout our video.
We also cut the shots to match the beat of the soundtrack which gave the video a quick pace and was much more dramatic. We also changed the colour of some shots to black and white and sped up the scene of people walking past to make it look like time was going quicker. When we had finished cutting our shots we added different transactions to smooth the process, when we had done this everything was completed.
When we were researching which song and type of genre to do we used the Internet to gain information about the song 'where is the love', the information we found was very useful because we understood what the lyrics were all about. We also used the Internet to find another song which was similar to ours, eventually we came across a Bon Jovi song which had a similar meaning and a similar video. These two songs put together helped us create an idea about what our video was going to be about and how we would portray the emotions of the song through the use of the video. You Tube was also used in our research stage, we used You Tube to investigate music videos in more depth, this helped us to chose our genre and how to show the genre in the video, through the use of clothing etc.
During the planning stage we made a shooting schedule on word processor which each member of our team had a copy of. The shooting schedule was colour coded to show the different locations and times of filming, this helped us to become more organised which was a massive help.
We also used technologies in the evaluation phase, we used Photo-Shop, a professional picture editing program to edit and create images. This program was key to evaluation phases as it allowed us to work much more quickly than we could have on other programs because of the huge amount of features Photo-Shop has and its relative ease to use. The technology used at this point had a huge effect on our project because of its importance in the project. we also used the internet at this point to get fonts etc the computer/software didn't have. We found this using Google and helped us give our digipack a more professional look.
Finally when coming across the planning stage we used an on-line blog which our team created, on the blog we used pictures, videos and links. We also used Word Processor to edit our writing before uploading it to the blog. The blog was used to show our evaluation in a more technical way.
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