During the construction stage we used a digital camcorder and a tri-pod to shoot our video, we used many different camera techniques for example handheld, panning and zoom. Also we used different camera angles to show a wide variation, we used: low angle shots, mid shots, extreme close ups, long shots, and many different location shots. The tri-pod came in useful when filming because we could keep the camera steady when it needed to be and zoom in more slowly and effectively, the tri-pod was also used to show different heights and angles.
When we had finished filming we used Final Cut Pro to edit. Firstly we uploaded our footage onto the Apple Mac computer and deleted all the shots we didn't need, then we created a simple timeline where we uploaded the soundtrack and got our footage we wanted to use on there.
When the timeline was complete we used the razor to cut out bits of shots and move them to other places, this created a jump cut which was used throughout our video.
We also cut the shots to match the beat of the soundtrack which gave the video a quick pace and was much more dramatic. We also changed the colour of some shots to black and white and sped up the scene of people walking past to make it look like time was going quicker. When we had finished cutting our shots we added different transactions to smooth the process, when we had done this everything was completed.
When we were researching which song and type of genre to do we used the Internet to gain information about the song 'where is the love', the information we found was very useful because we understood what the lyrics were all about. We also used the Internet to find another song which was similar to ours, eventually we came across a Bon Jovi song which had a similar meaning and a similar video. These two songs put together helped us create an idea about what our video was going to be about and how we would portray the emotions of the song through the use of the video. You Tube was also used in our research stage, we used You Tube to investigate music videos in more depth, this helped us to chose our genre and how to show the genre in the video, through the use of clothing etc.
During the planning stage we made a shooting schedule on word processor which each member of our team had a copy of. The shooting schedule was colour coded to show the different locations and times of filming, this helped us to become more organised which was a massive help.
We also used technologies in the evaluation phase, we used Photo-Shop, a professional picture editing program to edit and create images. This program was key to evaluation phases as it allowed us to work much more quickly than we could have on other programs because of the huge amount of features Photo-Shop has and its relative ease to use. The technology used at this point had a huge effect on our project because of its importance in the project. we also used the internet at this point to get fonts etc the computer/software didn't have. We found this using Google and helped us give our digipack a more professional look.
Finally when coming across the planning stage we used an on-line blog which our team created, on the blog we used pictures, videos and links. We also used Word Processor to edit our writing before uploading it to the blog. The blog was used to show our evaluation in a more technical way.
Wednesday, 5 January 2011
detailed analysis of your completed music video...
We chose the song 'where is the love?' our video starts of with a few shots which include few snaps of the church and the statues in the church of Jesus and marry the reason we done this was because we had to create a connection between love and religion..... straight after this shot theres a shot where theres three of us me Louise Mubashir and dale walking towards the camera with a sighn bored saying; ''where is the love?'' this shot was bassically show our ..... later on in the video there is also another part of the video where we filmed in the church this was also the same reason but this time the lyrics also included religion for example: ''Father Father Father help us
Send some guidance from above
Cause people got me got me questioning
Where is the love?''
In the next scene theres also another scene where dales standing at the alter singing as if he is preaching this also has the same purpose which is the connection between love and religion....... this scene was set out to look like we were preaching........ our whole music video comes back to religion for example we come back to the church after every few seconds we have shot where we show a the church the church building from the exterior....... later in the music video we have a shot of a store sellin fruit and vegetable we used this so that we could show a few urban areas....... we also
Send some guidance from above
Cause people got me got me questioning
Where is the love?''
In the next scene theres also another scene where dales standing at the alter singing as if he is preaching this also has the same purpose which is the connection between love and religion....... this scene was set out to look like we were preaching........ our whole music video comes back to religion for example we come back to the church after every few seconds we have shot where we show a the church the church building from the exterior....... later in the music video we have a shot of a store sellin fruit and vegetable we used this so that we could show a few urban areas....... we also
How effective is the combination of your main product and ancillary texts?
The CD cover, magazine advert and the music video are all purposely similar. The pictures on the CD cover and magazine advert include the church setting, which is also used as a scene in the music video. The CD cover has a painting of God in the background, this compliments the video because when we chose the song 'where is the love' we had the idea that God represents the idea of 'love'; so by using the painting of God on the CD cover connects with our portray of 'love throughout the video. The poster also has an effect with gives an urban look to it, this is similar to our video because our video is urban themed through the use of shooting in the city of Manchester, we wanted to carry this urban theme throughout all pieces of work and we achieved this.
When designing the poster and the CD cover we kept our target audience in mind because this is who we wish to market to. We did this by a use of bright colours, big text and uses of effects. We thought this would attract our audience by expressing the genre through the poster and the use of the images used on the poster. The main image was the church window, the reason for using the church window in the CD cover was to express the bright attractive colours which will attract the young teenagers from the ages of 15-25, which is our target audience. Our aim is to sell our main product in main stream music industries for example itunes and hmv, we hope to achieve this through the use of our marketing strategies- our CD cover, the poster and the music video. the main link between our music video and the ancillary texts is the connection of religion with love, this will also be an attraction to our target audience and the genre we portray which is used in our ancillary texts as well as our music video.
When designing the poster and the CD cover we kept our target audience in mind because this is who we wish to market to. We did this by a use of bright colours, big text and uses of effects. We thought this would attract our audience by expressing the genre through the poster and the use of the images used on the poster. The main image was the church window, the reason for using the church window in the CD cover was to express the bright attractive colours which will attract the young teenagers from the ages of 15-25, which is our target audience. Our aim is to sell our main product in main stream music industries for example itunes and hmv, we hope to achieve this through the use of our marketing strategies- our CD cover, the poster and the music video. the main link between our music video and the ancillary texts is the connection of religion with love, this will also be an attraction to our target audience and the genre we portray which is used in our ancillary texts as well as our music video.
What have you learned from your audience feedback?
We shown our video to 10 people, we asked them to say what they thought about our video as a whole, and what were the best and worst parts in our video.
The majority of people thought our video was very effective in showing diversity among people. They said we portrayed this diversity by using many different locations. Everyone liked the fast pace of our video and the use of black and white, when the lyrics were negative. Some people said they liked the scene in the church because the lyrics were asking for Gods help- 'Father Father help us send some guidance from above', and they felt this scene was set out to look like we were preaching and that we showed it very well.
Before we had completely finished our video we asked our audience to state what they thought the best and worst parts were with our video.
We came to the conclusion that their favourite part was the beginning because the scene of us walking down the alley cuts to the sound of the beat which gives a very edgy feel the the video.
We also found out that the worst thing about the video was that we didn't have enough location shots, we only had three and that seemed very repetitive. We took this into consideration and decided to go out and get more location shots to make it less repetitive. After editing the new location shots into our video we shown our finished product to the same audience and they thought that it was much better.
We also asked our test audience if they thought it would appeal to our target audience (15-25) and they found that it is the right kind of music video which would attract their attention. Our test audience are of the ages 17 and 18, and they were engaged with the video the whole time and were able to connect themselves to the video. This information was very useful to us because we wanted the public to share similarities with our video and their lifestyle.
The majority of people thought our video was very effective in showing diversity among people. They said we portrayed this diversity by using many different locations. Everyone liked the fast pace of our video and the use of black and white, when the lyrics were negative. Some people said they liked the scene in the church because the lyrics were asking for Gods help- 'Father Father help us send some guidance from above', and they felt this scene was set out to look like we were preaching and that we showed it very well.
Before we had completely finished our video we asked our audience to state what they thought the best and worst parts were with our video.
We came to the conclusion that their favourite part was the beginning because the scene of us walking down the alley cuts to the sound of the beat which gives a very edgy feel the the video.
We also found out that the worst thing about the video was that we didn't have enough location shots, we only had three and that seemed very repetitive. We took this into consideration and decided to go out and get more location shots to make it less repetitive. After editing the new location shots into our video we shown our finished product to the same audience and they thought that it was much better.
We also asked our test audience if they thought it would appeal to our target audience (15-25) and they found that it is the right kind of music video which would attract their attention. Our test audience are of the ages 17 and 18, and they were engaged with the video the whole time and were able to connect themselves to the video. This information was very useful to us because we wanted the public to share similarities with our video and their lifestyle.
Subscribe to:
Posts (Atom)