erformed in a big city- New York city.
However the videos are of a different genre, therefore the costumes are different. In black eyed peas the costumes are very urban and fit in with the RnB style, whereas the Bon Jovi video the costumes are much more dressed down and slightly scruffy to fit in with the rock genre of music. With both videos being set in New York the lighting is similar, in the Bon Jovi video they use real sunlight to give a more realistic theme to the music video.
The Bon Jovi music video has lots of close ups and extreme close up throughout the video, which cut to the beat of the song.
There is a wide range of camera shots including mid-shots, long shots, extreme long shot and an over the shoulder shot.
There is lots of hand held camera work used in the Bon Jovi music video, this makes the video look more realistic and helps with the fast pace rate.
There is lots of hand held camera work used in the Bon Jovi music video, this makes the video look more realistic and helps with the fast pace rate.
I think the use of extreme close ups is very effective in this video, it makes the beat seem much more dramatic and speeds up the pace of the video with out using editing. Also the over the shoulder shot during the performance in the video very effective because it gives the viewer a chance to see the audience from the artists point of view and exaggerates the capacity of the performance used in the music video.
Also this music video shares some narrative similarities to the Black eyed peas- where is the love music video.
Also this music video shares some narrative similarities to the Black eyed peas- where is the love music video.
For example in the Black Eyed Peas video, Fergie is sticking posters with a question mark printed on to illustrate to the public that the 'love' in the world has been lost. In the Bon Jovi video members of the public are handing out leaflets with a smiley face printed on to illustrate the song title- 'Have a Nice Day'.
However the genre of music differs in these two songs, Black Eyed Peas is R'n'B themed music whereas Bon Jovi is rock themed music.
Both videos show what is going on in everyday life in NewYork and how some of the values in society have been lost. However each video shows this in different ways, the Black eyed peas video uses peoples situations in life and how people want to express that the 'love' in the world has been lost, either through music or through criminal damage. Whereas the Bon Jovi video focuses on using music to express their feelings to the world today, the video shows members of the public of all varieties passing on the expression to have a nice day. There is a performance used in the Bon Jovi music video, but no performance is used in the Black eyed peas music video, this shows that a music video can be effective with or without a performance. The performance used in Bon Jovi is towards the middle/end of the video, it is used to show how many fans agree with what he is talking about in the song by them wearing the smiley face logo.
Overall I think that there are multiple aspects need in order to create an effective music video. One of the main ones is having a fast cut rate to match the cutting of the beat. Also locations are a very key aspect too because the location says a lot to what the song is really trying to say through the lyrics.
Here is the link to the Bon Jovi video:
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