Our Initial Ideas

Before we planned our production treatment etc we had to decide and discuss our ideas. In this we listened to the song without looking at the video and imagined what are video could look like. We came up with some basic ideas from this that could feature in our final product. Some of the ideas we came up with were:

• Landscape shots of Manchester to show the urban environment
• A clip of singing in a Church in the chorus . That raises the question where actually is the love?
• Singing on the streets and nobody caring and walking past
• Different ethnicity's and types of people involved to show their by be love between all man one day
• A shot under a canal bridge to show the dark, gloomy world we live in.
• Green Screen showing clips of war with singing or acting in front.

Shot list

We will be using a wide variety of shots throughout the video, these include: aerial shots, mid-shots, long shots. We will also be using extreme close ups and close-ups during our video. During our music video there will be some use of handheld camera work, but the majority of the camera work will be used on a tripod to keep the camera steady.

The most effective camera use in our video will be the close ups and extreme close ups because we will be able to express the artists expressions and feelings using these.

Shot list:

Extreme Wide Shot
.the view is from so far that the subject isn't even visible. The point of this shot is to show the subject's surroundings.


Very Wide Shot
in this shot the subject can be seen, but the the shot still focuses on placing it in its environment.


Wide Shot
The subject takes up the full frame, or at least as much as comfortably possible.
long shot, full shot.

Medium Close Up
this is a shot which is Half way between a medium shot and a close up

Mid Shot
Shows some part of the subject in more detail while still giving an impression of the whole subject.


Extreme Close Up
The ECU gets right in and shows extreme expression

Close Up
A certain feature or part of the subject takes up the whole frame.


.


Cut-In
Shows some (other) part of the subject in detail.


Cutaway
A shot of something other than the subject.

Over-the-Shoulder Shot
Looking from behind a person at the subject.
Point-of-View Shot
Shows a view from the subject's perspective.

Two-Shot
A shot of two people, framed similarly to a mid shot.



Noddy Shot
Usually refers to a shot of the interviewer listening and reacting to the subject

Production Treatment

The music video: Where Is The Love? - Black Eyed Peas

Duration: The length of the music video is 4 minutes 17 seconds, but we plan to shorten the introduction and ending of the original video. We have the possibility of using the radio edit that is 3 minutes 51 seconds.

Audience: Our video will contain scenes of war that are not suitable for young children. Our music video is targeting adults between 18 to 30, this music video appeals to both genders because it is a mixed sex group. However our video may appeal to teenagers aged between 14-17 because the genre is R'n'B and the majority of R'n'B music aims at teenagers.

Resume: The narrative of our music video is based on the lyrics. the main story is about a man singing to the public trying to express his views on what has happened to all the 'love' in the world, but the man is getting ignored by the public. The audience can expect to see lots of different locations which represent what the lyrics are saying. for example, the chorus will take place in a church because the lyrics are directed at finding Gods help.

The genre of our music video is R'n'B therefore the costumes will need to represent this genre, also we will be showing the urban lifestyle of Manchester to express the R'n'B feel to the video.

Suggested elements:

Performance: The performance will mainly consist of the mimicking of the lyrics but will also incorporate clips of war and clips of Manchester's busy urban environment and with no one caring for the homeless and showing the flaws of capitalism with everybody ignoring the truth.

Costumes: We intend to wear casual urban clothing very much like the original video. We have decided to do this because of the genre of the music and its strong relation to urban/street music. Also, the lyrics of the song does give off the mental image of smart outfits but people in casual wear.

Any SFX: We intend to use the green screen during the chorus to show clips of war. This will show the morality of the song and the message it is trying to send: Where is the Love?. We also will use special effects during the editing to help make the music video flow with transitions being used on FinalCut Pro.

Key Locations: With the original video incorporating a inner city suburbia, we also intend to do the same by using the urban environment of Manchester within our music video. This is due to the strong relation of the lyrics to the urban lifestyle. However, we also plan to use Loreto's Chapel for the chorus because of its strong connection to the church and god.

Recording days: We plan to film within lesson hours, which should give us enough time to capture all we need because we have 4 and a half hours of lesson time a week. If we need to shoot anymore we will shoot on the weekend or free lessons. Also we have a night scene in our music video so we need to shoot when it is dark outside to get the full effect. This Monday afternoon from 1:50 till 5 we will be in the town centre to start our filming.

Chosen genre- Contemporary R'n'B

Contemporary Rhythm and Blues (R'n'B) is music genre that combines Pop, R'n'B and Hip hop music.

R'n'B originally was created in the 1980's of the fall of disco music with musicians such as Whitney Houston, Michael Jackson, Mariah Carey and Stevie Wonder all having great success from it. But however with the shift to more 'urban' music developing a new form of R'n'B had to be created....the birth of contemporary R'n'B.

Contemporary R'n'B had one main difference from the original. The incorporation of Rap/Hip-Hop to this relatively unchanged music genre. From this artists such as Beyonce, Nelly, Black Eyed Peas and Alicia Keys were created and now some critics are calling this the golden age of contemporary R'n'B because its huge effect on chart music in America and Britain.

Music Video Analysis. Bon Jovi music video - Have a Nice Day

This video has a very fast cut rate and all the different scenes cut to the sound of the beat, an aspect which is similar to the black eyed peas video. The use of lip singing is very well synced in this video, which is another technical aspect which these videos share. Both the videos share similar locations, they are performed in a big city- New York city.

However the videos are of a different genre, therefore the costumes are different. In black eyed peas the costumes are very urban and fit in with the RnB style, whereas the Bon Jovi video the costumes are much more dressed down and slightly scruffy to fit in with the rock genre of music. With both videos being set in New York the lighting is similar, in the Bon Jovi video they use real sunlight to give a more realistic theme to the music video.

The Bon Jovi music video has lots of close ups and extreme close up throughout the video, which cut to the beat of the song.

There is a wide range of camera shots including mid-shots, long shots, extreme long shot and an over the shoulder shot.



There is lots of hand held camera work used in the Bon Jovi music video, this makes the video look more realistic and helps with the fast pace rate.

I think the use of extreme close ups is very effective in this video, it makes the beat seem much more dramatic and speeds up the pace of the video with out using editing. Also the over the shoulder shot during the performance in the video very effective because it gives the viewer a chance to see the audience from the artists point of view and exaggerates the capacity of the performance used in the music video.

Also this music video shares some narrative similarities to the Black eyed peas- where is the love music video.

For example in the Black Eyed Peas video, Fergie is sticking posters with a question mark printed on to illustrate to the public that the 'love' in the world has been lost. In the Bon Jovi video members of the public are handing out leaflets with a smiley face printed on to illustrate the song title- 'Have a Nice Day'.

However the genre of music differs in these two songs, Black Eyed Peas is R'n'B themed music whereas Bon Jovi is rock themed music.

Both videos show what is going on in everyday life in NewYork and how some of the values in society have been lost. However each video shows this in different ways, the Black eyed peas video uses peoples situations in life and how people want to express that the 'love' in the world has been lost, either through music or through criminal damage. Whereas the Bon Jovi video focuses on using music to express their feelings to the world today, the video shows members of the public of all varieties passing on the expression to have a nice day. There is a performance used in the Bon Jovi music video, but no performance is used in the Black eyed peas music video, this shows that a music video can be effective with or without a performance. The performance used in Bon Jovi is towards the middle/end of the video, it is used to show how many fans agree with what he is talking about in the song by them wearing the smiley face logo.

Overall I think that there are multiple aspects need in order to create an effective music video. One of the main ones is having a fast cut rate to match the cutting of the beat. Also locations are a very key aspect too because the location says a lot to what the song is really trying to say through the lyrics.

Here is the link to the Bon Jovi video:

Https://www.muzu.tv/bonjovi/have-a-nice-day-music-video/196911?country=gb

Information about music video

The music video for "Where Is the Love?" was shot in New York. It features The Black Eyed Peas and various other people including children from around the world asking the world where the love really is. It follows the lives of four very different people. Fergie appears as a peacemaker who sticks stickers with question marks on them all over the place to ask people where is the love in the word. Will. I.am and Taboo act as a soul road duo who try to use music to tell people the truth. Meanwhile apl.de.ap is a criminal who is arrested for using criminal offenses to tell people the truth. The video is similar to a 2002 UK television advertisement for T-Mobile, in which a face of a young baby is presented in various forms around a large city, much like how the question mark is in this video. The Bon Jovi music video "Have a Nice Day" is also similar to both the advertisement and this music video.

The original music video has a lot of symbolism within it especially for the ? that is seen all the way through the video. The ? is used by all different types of people who are all asking the same question Where is the Love? We plan to do something similar to this in our video.

Music Video We Choose

Black Eyed Peas- Where is the Love?

This is the official music video to the song we have chosen to do.

http://www.muzu.tv/blackeyedpeas/where-is-the-love-music-video/252386?country=gb

Music Video Ideas

The Killers- Mr Brightside.

Black Eyed Peas- Where is the Love?

Beyonce- If I Were a Boy.

Katy Perry- Hot 'N' Cold.

Black Eyed Peas- I Got a Feeling.

The Streets- Dry Your Eyes.

Snow Patrol- Run.